A biotechnology startup focused on providing microscopy services and antibody products focused on cancer. The company is committed to the first line of comprehensively SRM-, SMLM-, and Multiplex-vetted antibodies, Alexa Fluor™ direct and secondary conjugates targeted to oncological cellular pathways.
Design novel interfaces blending industry-related graphics and point-of-sales to reduce friction in product comparison and purchasing.
I am unable to provide specific screenshots or images of designs from wireframes to high-fidelity prototypes, reveal my research findings that guided my UX design process, or share business strategies that were implemented. To respect these obligations, I will cover the product design best practices, design thinking approach, and UXÂ frameworks that I utilized in this process.
UX/UI Designer
Various 1 week to 1 month sprints
Figma
Interviews
Business Goals
Current Pain Points
Understand Goals
Current Branding
Determine Key Problems
Explore Solutions
Design Requirements
Ideations
Sketching
Wireframes
Interactive Prototype
Iterations
Usability Testing
Work with industry professionals to create eduational graphis relating to DNA damage cellular pathways and fluorescent dyes. These graphics are intended to simplify research and ease customer decisionmaking when purchasing.
Create a sales channel associated with an educational exerience to drive product adoption and reduce customer bounce rate.
Create an interactive interface that eases customer experiecne during product comparison to encourage sales and reduce friction when determining product-need fit.
Ensure accuracy for relaying important product specification informaiton following industry-specific rules and regulations.